MISSION Skincare(TM), the innovative line of Athlete-Engineered Skincare(TM) products, is pleased to announce that baseball big-hitter and all star David Wright, has joined a new team of some of the world's most-esteemed athletes as a co-founder of the brand. MISSION Skincare(TM) products are designed and tested by elite athletes in all areas of sport to help them and active consumers everywhere prepare, perform and recover in training, competition as well as in everyday activities.

Wright is the newest esteemed sports star to join forces as co-founder of the revolutionary brand, the brainchild of entrepreneur Josh Shaw -- seeking to fill the void in the marketplace for performance personal care and skincare products that serve active consumers everywhere.

Wright, the renowned third base player, was drafted out of high school in 2001 and made his debut in New York in 2004. Wright was on the All-Star team in 2006, 2007, 2008 and 2009, and was the recipient of the prestigious Gold Glove(R) Award in both 2007 and 2008.

Wright will join an impressive list of co-founders that includes champion golfer Sergio Garcia, tennis superstar Serena Williams, two-time league MVP Steve Nash, two-time Gold Medal soccer player Mia Hamm and basketball phenomenon Carmelo Anthony among others. In addition to working closely with athletes in product innovation, MISSION Skincare(TM) proudly supports the charities of its partners and athletes.

According to Wright, "Playing over 160 games a season and training year round, I am personally always looking for skincare products that will last through extra innings and perform in extreme heat and sun. I'm thrilled to join MISSION Skincare(TM) as a co-founder and am excited to help develop innovative skincare solutions for everyone with an active lifestyle." Wright continues, "Being part of a brand that has a dual mission of giving back is also a home run in my book."

"David is a strong addition to the MISSION Skincare(TM) team. His high-performance career coupled with his charitable work off the field, make him an ideal athlete to join our mission," said Josh Shaw, Founder and CMO.

Wright will be officially introduced on the new MISSION ULTRA-GRIP(TM) packaging set to launch exclusively at Dick's Sporting Goods this October. A true high-performance skincare innovation, the MISSION ULTRA-GRIP(TM) is a proprietary gel formula that enhances your grip instantly - anytime, anywhere. Great for baseball, basketball, golf, tennis, cycling and any sport requiring a dry grip - the MISSION ULTRA-GRIP(TM) is just the beginning for David.

The MISSION Skincare(TM) starting lineup includes: Ultra-Sweatproof Sunscreen SPF 30+ Lotion, Fast-Drying Sunscreen SPF 30+ Spray, Anti-Sting Sunscreen SPF 30+ Facestick, High-Performance Anti-Friction Cream, High-Performance Foot Synergy Gel, Ultra-Hydrating Lip Protector SPF 20 Gel, Ultra-Soothing After-Sun Revive Gel and a collection of five Lip Balmers SPF 15, including those created and designed by Serena Williams, Amanda Beard, Gretchen Bleiler and Ryan Sheckler. The products are engineered with breakthrough technology, vitamins, minerals and antioxidants, and are irritant and animal-cruelty-free. Additional product launches are scheduled for mid-2009.

MISSION Skincare(TM) is available at select sports specialty and health & beauty retailers including Dick's Sporting Goods, Sport Chalet, GNC and CVS/pharmacy, as well as at www.MISSIONskincare.com.


Credit: MISSION Skincare